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A lil’ extra on top of your returns?

Meet Tax-Loss Harvesting.

Tax-Loss Harvesting helps turn a dip in the market into a tax deduction. When you claim a loss on an investment, you can lower your tax bill at the end of the year, which means more money to reinvest. We like to say it can help you boost your after-tax returns — because that’s exactly what we designed it to do.

Need more proof before you jump in? You can read our Blog, or just keep scrolling to learn more.

Our secret recipe? Homemade automation.

We’re constantly looking for those magic ingredients that can help lower your taxes. Here’s how it works.

Part 1:

We identify the loss

Pretend your investments are slices of pie. A slice of rhubarb pie goes for a premium — $10. But soon, the market is flooded with rhubarb and the price falls to $5.

Part 2:

We harvest the loss

Thanks to our super-smart software, we find some delicious gooseberry pie for just $5, so we sell your rhubarb and buy gooseberry instead. Pie is pie, so really, your risk appetite doesn’t change. Different, but still dessert.

Prime Insight Market
now
We saved you $42.61 on your taxes with Tax-Loss Harvesting.
Prime Insight Market
now
We saved you $9.53 on your taxes with Tax-Loss Harvesting.

Part 3:

We help lower your taxes

While we wait for the baked desserts sector to rebound (give it time), you can use the $5 loss as a deduction to help lower your taxes — money you now have to reinvest (i.e., buy more pie). And there it is — we’ll keep trading slices to keep lowering your taxes. At every chance we have.

Still hungry? See our process.

Tax-Loss Harvesting benefits will vary. Prime Insight Market doesn’t provide tax advice.

Prime Insight Market does wonders for your taxes.
It also does a whole lot more.
Automatic trades
Our software does all the trading for you to help you maximize returns.
Expert-built portfolios
Our recommended portfolios are built by financial experts and personalized to your risk profile.
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Fully customizable
Adjust your allocations and edit your portfolio with hundreds of funds to choose from.
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Tax-Loss Harvesting
We find opportunities to turn market dips into tax savings, to help boost your after-tax returns.
Automatic rebalancing
We’ll balance your funds as the market moves to keep you in line with your investment targets.
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Delightfully easy
Track your progress, see your net worth and link all your accounts in our easy-to-use app.

Taxes are annoying. Let’s break it down.

Some helpful FAQs.
Learn more at our help center.